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Roero is a “very cool” part of Langhe in Nort West Italy. Wild, hilly, with very diverse soils from limestone to
sand, to clay… rich in biodiversity. A UNESCO heritage protected landscape.

Priocca - Alba

Located on the southeastern border of the Roero area, the Hilberg-Pasquero terroir stands out for its unique mix of soil types, including blue clay, marl, chalk, and sand.

Clay plays a crucial role in water retention, resulting in a slower grape ripening process. Marlstone, a blend of clay and limestone, provides essential minerals that nourish the vine’s roots. Chalky soil naturally imparts a mild acidity to the grapes, promoting the production of long-lasting wines.

Additionally, the sand in the soil contributes to softer tannins and elegant aromatics. Further, the cracks among different soil sections enable vine roots to access deeper water sources, ensuring full grape ripening, even in dry years.


The Roero region is located in a wild, cool part of Langhe, west of the Tanaro River. Submerged under a shallow sea millions of years ago, the landscape is characterized by sandy soils intersected with limestone and clay, which shape the local vegetation.

In broad terms, Roero’s soils can be categorized into three primary geological zones: sandy soils in the northwest, clay-rich soils in the center, and marlstone-rich soils in the southeast. These distinct soil compositions contribute to the region’s diverse terroir and grape cultivation.

Langhe & Piemonte

Located in the northwest of Italy, Langhe stretches east of the Tanaro River and south of Alba. This region comprises the sub-regions of Barolo, Barbaresco, and Roero. Langhe is distinguished not only by its world-renowned wines but also for its rich food culture, marked by a high density of Michelin stars, excellent white truffles, and fragrant hazelnuts. In recognition of its cultural significance, since 2014 Langhe has been a UNESCO World Heritage site.